Samantha Toth, ABOC Professional Speaking

PRESENTATIONS THAT DRIVE RESULTS

A dynamic, professionally trained speaker delivering the right message makes a difference at any planned event. Samantha Toth, ABOC is one of the most sought-after speakers in her areas of expertise because of her unique perspective, unforgettable stories, and proven results. She’s high-energy, passionate, and shares specific strategies attendees can use immediately. Whether experienced owners, first-time managers, or customer service, Samantha inspires audiences to think differently and implement change.

Reach out to learn more about our in-depth customized presentation process and why Samantha’s clients say her presentation was “exactly what they needed!”

From 20 executives in a boardroom to 1,000+ attendees in an amphitheater, Samantha is sure to captivate and inspire your audience.

ABOUT

SAMANTHA TOTH, ABOC

Samantha is a professional speaker and President of Innereactive, located in Grand Rapids, Michigan. She grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice. During this time, she realized there were very few people, or marketing companies, that understood the unique marketing needs of the optical industry.

With a strong passion for marketing and design, Samantha pursued and completed her bachelor’s degree at Michigan State University. In 2003, she started Innereactive, a full service marketing company that specializes in the optical industry. Her experience as a certified optician, along with her formal marketing education has given her a unique perspective on company culture, marketing, design, social media, and website solutions for the optical industry.

In addition to consulting, Samantha lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. She is an approved speaker for ABO, NCLE, AOA, JCAHPO, COPE, COO, & NACOR.

Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, retailers, and eye care practices all across the country.

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Professional Certifications

Certified Optician, American Board of Opticianry
ABO Speaker, Technical Level I & II
NCLE Speaker, Technical Level I & II
COPE Speaker, Practice Management
CPC Speaker, Commission on Paraoptometric Certification
NACOR Speaker, National Alliance of Canadian Optician Regulators
COO Speaker, College of Opticians of Ontario
iJCAHPO Speaker, International Joint Commission on Allied Health Personnel in Ophthalmology

Areas of Training Expertise

Customer Experience
Company Culture
Leadership & Implementing Change
Training Curriculum Development
Practice Management
Business Operations
Sales
Marketing Strategy
Social Media
Digital Advertising
Lens Technology
Frame Buying & Merchandising

Work Happy: The Culture Behind Memorable Experiences
1 hour, Pending approval by ABO, NCLE, CPC, COPE, NYSSO, NY Opticians, FL Opticianry
Exceeding patient expectations starts with a thriving team. This course explores how cultivating a strong company culture leads to improved patient outcomes, increased employee satisfaction, and enhanced overall practice performance. You’ll learn how to align values, motivate your team, and lead with purpose. Happy teams = loyal patients, and at the end of the day, every memorable patient experience starts with people who love where they work.

Mastering SWOT for Practice Growth
1 hour, Pending approval by ABO, NCLE, CPC, COPE, NYSSO, NY Opticians, FL Opticianry
Unlock your team’s potential with a fresh perspective. This course introduces a powerful, practice-wide approach to growth using SWOT analysis. Identify what’s working, what’s holding you back, and where your biggest opportunities lie—then turn those insights into action. Designed for every role in the practice, this session provides clear steps to align your team, elevate the patient experience, and lead with greater purpose.

From Insurance to Independence: Reclaim Your Profitability
1 hour, Pending approval by ABO, NCLE, CPC, COPE, NYSSO, NY Opticians, FL Opticianry
Managed vision care can limit profitability, control choices, and drain resources. This course will teach you how to evaluate real reimbursement data, calculate write-offs, and identify where you’re losing revenue. Learn how to engage your team, communicate with patients, and take strategic steps toward reducing insurance dependency, so you can build a more profitable, independent, and sustainable practice.

Engineering Memorable Experiences at Every Touchpoint
1 hour (Pending approval by ABO, NCLE, CPC, COPE, NYSSO, NY Opticians, FL Opticianry)
Today’s patients expect more than good service—they expect to feel seen, valued, and cared for at every step. This course will help you design intentional, loyalty-building experiences by identifying patient types, closing the expectation gap, and elevating each interaction. Learn how to turn ordinary moments into powerful brand impressions that drive satisfaction, referrals, and long-term retention.

Prescription to Purchase: Increasing Capture Rate
1 hour, Pending approval by ABO, NCLE, CPC, COPE, NYSSO, NY Opticians, FL Opticianry
Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course explores the impact of doctor-to-optician hand-offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered experience that supports practice growth.

From Story to Strategy: Marketing Your Practice
1 hour, Pending approval by ABO, NCLE, CPC, COPE, NYSSO, NY Opticians, FL Opticianry
Your brand is more than a logo. It’s the story patients remember and the reason they choose you. This course teaches eye care professionals how to define their brand, craft a compelling story, and utilize digital tools such as social media, websites, and online advertising to attract new patients. Learn practical strategies to increase visibility, build trust, and grow your practice in a competitive, digital-first world.